Multicultural Marketing Alliance Canada

The association of the multicultural advertising, marketing and communications industry in Canada.

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Welcome to MMAC
About MMAC
Membership
Contact us
Special Initiatives
- Fighting racism in Canadian advertising and marketing
- Health Not Hate

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What MMAC does

MMAC promotes a keen appreciation of the incredible diversity of the Canadian consumer market and helps marketers reach multicultural minority Canadian consumers with culturally sensitive, culturally relevant communications. MMAC’s mandate is to set the standards for quality multicultural advertising, to establish marketing best practices and to increase understanding of the discipline of multicultural marketing to a diverse Canadian public among Canadian advertisers and marketers and to champion its growth nationally. Click on About MMAC to read more.

Fighting racism in Canadian advertising and marketing

All of us at the Multicultural Marketing Alliance Canada (MMAC) want to express our empathy and solidarity with the victims of racism and police brutality, specifically those in the Black and Indigenous communities in North America whose suffering has sparked the global Black Lives Matter and anti-racism movement.

This movement has raised public consciousness of human rights issues that many in the past have had the privilege of ignoring. The issue of systemic racism in Canada is real and well documented and we as an organization are committed to working to confront it. We believe that liberation from systemic racism is for the benefit of all Canadians.

As part of that effort we want to acknowledge and support the Call For Equity Open Letter initiated by industry professionals calling for better representation of Black, Indigenous and POC talent in Canada’s advertising and marketing industry. We as an organization have signed it and we encourage all our members and others in the advertising industry to do so and follow through on those commitments. Click on the Special Initiatives menu to read our full statement.

The privileges of MMAC membership

Member agencies' work is showcased on the MMAC site and individual members are profiled from time to time. Members get preferential rates at MMAC events and events run by organizations with whom MMAC has created strategic partnerships. Marketers will be able to conduct multicultural agency searches through the auspices of MMAC and individual members will have unrestricted access to job postings and can avail of special rates for MMAC training courses and seminars and full access to MMAC research and whitepapers.

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577 Kingston Road, Suite 301, Toronto, Ontario M4E 1R3

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