Why Every Marketing Team Needs Cultural Intelligence and a Multicultural Mindset

September 4, 2025— Joycelyn David, chair of MMAC and CEO of AV Communications, shares insights with MarketingProfs from her new book, The Multicultural Mindset: Driving Business Growth in a Borderless Era. Explore how a multicultural marketing mindset and cultural intelligence drive business growth.

Minority to mainstream? – Strategy

November 14, 2023 — More companies in auto, retail, consumer electronics, alcohol and fashion are choosing to no longer ignore multicultural audiences. Read more in this Strategy article, featuring MMAC co-founder Gavin Barrett, CEO of Barrett and Welsh, as he advocates for increased investment in Canada’s multicultural minorities.

Chinese Canadian Museum opens with a testament to its community

July 28, 2023 – An initial campaign, intended to build awareness and excitement for the institution by MMAC founding agency, Hamazaki Wong. 

For Diwali, Telus showed South Asians the difference they make

October 26, 2022 — “We used one of the most recognizable symbols of Diwali to deliver on the giving metaphor,” explains Nachiket Sant, VP at MMAC founding agency, Response Advertising.

Real Canadian Superstore Celebrates The Country’s Diversity

June 22, 2021 – New campaign isn’t about trends, but “recognizing and embracing something imperative: That representation matters.” Campaign Canada features work by MMAC founding agency, Monsoon Communications.

Dear Canadian Advertising: There’s A Difference Between Inclusion And Tokenism

February 20, 2019 – Enough talk about diversity and equality—it’s time for action, says Gavin Barrett, CEO and CCO of Barrett and Welsh. Read more in this Campaign Canada article written by one of MMAC’s co-founders.